Googleblog, the headquarters for all things "Google"

This little known corporate blog contains information on every aspect of internet powerhouse Google. Googleblog is the informational hub for Google, linking users to more than 50 of their other blogs. The target audience of this blog is unclear, because there is so much information on such a wide variety of topics. I would say the intended audience for this blog is anyone who is interested in the latest Google developments and related topics. This blog does not allow comments, which actually works quite well with the design, because this blog is meant to be more informational than interactive.

This corporate blog is very different from a standard personal blog because it doesn't focus on individual experiences. Googleblog contains information on Google scholarships, and the latest developments within the company, instead of commentary on life experiences so often seen on personal blogs. This is a very important difference because it adds a layer of professionalism that so many personal sites are lacking. I think that this blog is reasonably well executed but it seems to lack focus, displaying information on a wide variety of topics. To be more successful, Google needs to advertise the blog much more than it is now, because very few people know about Googleblog (only around 500,000 out of the millions of users).